The Feel Good Stories and PR

March 2014 - Regan Communications Group

Style by Dependable by Regan Original Video

When Dependable Cleaners wanted to highlight the luxury garment care provided by their Style division, the company looked to Regan Communications Group to provide them with a video that would showcase their mission and work. Regan Original Video combined creativity and collaboration with Boston style blogger Shauna Gallagher of to produce a high-end product


Life Without @’s and #’s

Twitter has become an essential part of the job for any publicist working to generate buzz about a client. Hashtags are a way to engage and connect users with similar interests on a certain topic. After becoming so accustomed to the Twitter trend, a report on this week states that Twitter officials may decide


Wilfork gambling…on himself

NFL Free Agency began last week and one reason it’s great is that it brings out the GM in all football fans. From the big signings (see Darrelle Revis) to the potential restructuring of Vince Wilfork’s contract, and even his asking for his outright release, there has been plenty of excitement locally regarding the Patriots


#LaceUp365: Keeping Momentum During a Year-Long Campaign

You may recall that in celebration of their 25-year partnership with Susan G. Komen, New Balance began encouraging supporters to dedicate their daily workouts to a breast cancer survivor on and by tagging social media messaging using #LaceUp365. Our team relayed the experience of launching this year-long campaign back in November, sharing our strategy


Disney Successfully Launches New Campaign via Social Media

  Is your brand tweeting out effective messages in 140 characters or less? What about launching effective promotions? Disney recently launched a promotion by gathering 140 “characters” in full costume and placing them in the shape of a hashtag for a photo on Twitter. The photo opportunity was also paired with a press release to


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