RCG Blog To The Point



The weeks leading up to the Boston Marathon are filled with both excitement and nervous energy, as thousands of runners from all over the world flock to the Hub to tackle the Marathon’s 26.2 miles, and thousands more gather to share in the experience all along the Marathon route and throughout the city of Boston.  And behind the scenes, hundreds more have been meeting and planning for nearly a year to be sure that all elements of the 2015 Marathon come together seamlessly and safely, particularly in the wake of the devastating 2013 bombings near the Finish Line in Copley Square.

Leading the charge in ensuring the 2015 Boston Marathon1 provides for a one-of-a-kind of experience is Tom Grilk, Executive Director of the Boston Athletic Association, and a recent RCG client of Team Paula. Aiming to capture the momentum of Grilk’s background, experience and insights about the Marathon from a public relations standpoint, Team Paula has worked with several local media outlets, including the Boston Business Journal and Bloomberg Radio, providing Grilk with interview opportunities to discuss the Marathon’s historic legacy and its significance for the future.

The months and weeks leading up to the Marathon are filled with plenty of public relations and photo opportunities.  In March, we arranged interviews and photo shoots for Tom Grilk, all conducted at a pace worthy of a Marathon runner. These included an interview with NECN’s Peter Howe, Boston Business Journal photo and video shoots at both the Copley Square Banner Unveiling in front of Marathon Sports, and at the B.A.A.’s main offices a five-minute walk away up Dartmouth Street; as well as visits to Bloomberg Radio’s Boston studio in the Financial District and at a special live remote broadcast of Bloomberg Radio’s Taking Stock program, with hosts Michael McKee and Carol Massar, in Cambridge.



Many more public relations opportunities await for Tom Grilk, including speaking opportunities for him to discuss the intricacies of managing a large sporting event (the 2015 Boston Marathon will feature nearly 30,000 runners), and how to manage through a crisis (in the wake of the 2013 bombings and the ensuing trial of Dzhokhar Tsarnaev) and emerge stronger than ever – BOSTON STRONG.

-Team Paula


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