It’s not every day that you get to work with a place that offers trails flanked with life-sized dinosaurs, New England’s largest Splashpad, a massive gift shop, Yankee Magazine’s Best Antique Stop in Connecticut and a museum of inventions and innovations—but that’s just what Nature’s Art Village in Oakdale, CT does. When Quinn & Hary was charged with coordinating marketing activities to help Nature’s Art Village increase event attendance and sales, we knew it would be an adventure unlike any other.
To prepare for a busy summer season at Nature’s Art Village’s prime attraction, The Dinosaur Place, Q&H carried out a strategic media advertising plan incorporating print, TV, radio and digital.
The timing could not have been more perfect with the release of Jurassic World on June 12th to drum up excitement about all things dinosaurs! Q&H took advantage of the buzz surrounding the film and coordinated a TV feature on FoxCT’s Daytrippers.
To promote the new Vortex Super Wheel at the Splashpad, Q&H set up another TV appearance on WFSB’s Better Connecticut with host Scot Haney.
Q&H also worked with Nature’s Art and video production company Astor Place to create new videos advertising the attractions at Nature’s Art Village. These were pushed out through NAV’s social media pages and generated thousands of views and hundreds of likes, comments and shares.
As a result of a successful advertising campaign, Nature’s Art reported more than half a million new summer visitors and an increase of over 60% in sales for both July and August compared to last year! We can’t wait to see what the fall and holiday shopping seasons bring for Nature’s Art Village.
–Quinn & Hary