Archive for the ‘Marketing’ Category

The Starbucks Holiday Cup

Here at Regan’s Boston office, Starbucks is a crowd favorite (we’re looking at you, Two Atlantic Ave.) So, when Starbucks recently unveiled their seasonal staple just a few weeks ago, we were excited to post to our Instagram accounts. You know, a classic photo with a splash of red holiday cup color against the cool […]

3 steps for creating a winning event photo caption

Do you remember playing the memory game when you were a kid? You would try and remember all the items everyone before you had added to the list … and then added one yourself. Did the bathtub come before the fish or after the mitt? That task soon became quite difficult! This is what happens […]

The Pumpkin Spice Latte Has More Followers Than You

  We are welcoming fall with open arms and getting in-season with all things October. That means football, a trip to Spookyworld in New Hampshire, a new fall wardrobe at the Simon Outlets (#foundatsimon), perhaps a trip to the sunny Charleston, SC – and what would the fall be without a PSL? While the delicious […]

Making the Perfect Pitch

Making the perfect pitch: A task for those in the PR industry that can sometimes take longer than expected. Nevertheless, it’s an important staple of the business and, surprise, it doesn’t have to take more pitching time to maximize effectiveness. We’ve gathered a few tips for pitching that will help make the process run a […]

Why Networking IS Important for PR Professionals

Networking is one of the most critical pieces of working in Public Relations. Many PR professionals are constantly networking in different situations such as at seminars, conferences, social events, and on LinkedIn. Before getting into how to network, have you ever wondered why it is important? Let’s first think about what we, as PR pros, […]

How Facebook’s Latest ‘Reactions’ Will Affect Your Brand

This month, Facebook introduced their latest tool, Facebook Reactions, as an upgrade to the ‘like’ feature, where users can choose one of five additional emoji reactions, including ‘Love,’ ‘Haha,’ ‘Wow,’ ‘Sad’ and ‘Angry’ for Facebook content. With the addition of a variety of ‘reactions,’ users now have a much quicker and easier way to provide […]

Update on Instagram’s New Algorithm

  Two weeks ago Instagram published a blog post announcing that they were developing a new feed algorithm based on users’ personal interests, a similar technology that Facebook has already been using on our news feeds. The new algorithm isn’t effective yet, but it was tested out on a relatively small group recently.   Many […]

Monster Jam Brings Family Fun to Gillette Stadium

Roaring into Foxboro’s Gillette Stadium on Saturday, June 20th, Monster Jam Path of Destruction trucks will enter the pits at high-powered speeds. Looking for a family friendly Father’s day activity? Make your way to the premier entertainment venue of New England to see a full lineup of trucks including Max-D, Grave Digger, El Toro Loco, and […]

From Instagram to Insta-ad

As you scroll through your Instagram feed on the train home from work, you probably see pictures of your friends on vacation, your cousin’s new baby, a plate from your favorite restaurant, and maybe even a photo of your hometown baseball team. Although there may be a wide variety of photos on your feed, there […]

Nature’s Art Village Launches Redesigned Website

  What do dinosaurs, fossils, gems, shopping, antiques, and a museum all have in common? If you are in Oakdale, Connecticut, just follow the giant dinosaur to figure it out. Nature’s Art Village is a 75 acre property with 12,000 feet of retail shops, an outdoor dinosaur park, indoor children’s activity center, antiques marketplace, and […]

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