Archive for the ‘Media Training’ Category

Shooting Video on a Green Screen

  Green screen videos are nothing new. If you’ve ever watched the weather report on the news, you’ve seen a green screen at work. As the name suggests, a green screen is a green background used for video production. The green background can be replaced in post production with a cityscape, mountain range, graphics or […]

Always Be Authentic

Authenticity Can’t Hide, So Always Be Authentic! Publicists have always seemed to have a reputation of for being people who “spin” a story who concoct meaningless statements and apologies in order to put their clients in the best light possible. However, over the last decade at least, there has been an undeniable shift in PR […]

Don’t Go On TV Without Watching this First!

If a picture is worth a thousand words, video can be worth millions to your company. A good PR Firm will tell you that in media relations, pitching TV outlets with video gets you noticed. Many news producers won’t book you as a spokesperson on national television unless you’ve participated in local TV segments. Many […]

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