Regan Communications Group services a number of high-profile clients in the consumer, hospitality and product areas. Our clients include Dunkin’ Donuts, New Balance Athletic Shoe, Simon Property Group – New England, Legal Sea Foods, celebrity chef Todd English, RE/MAX of New England, New England auto magnate Herb Chambers, Westfield Concessions in Newark Airport, the Rhode Island Hospitality and Tourism Association, and the popular family restaurant groups 99 Restaurants and O’Charley’s. Our hotel and inn clients include The Boston Park Plaza Hotel and Towers, Hotel Commonwealth, Hotel Indigo, Chatham Bars Inn on Cape Cod, and Castle Hill Inn and Resort in Newport, RI. Other consumer brands we represent include Sticks and Stones, Equinox, Cello Wine Bar in New York and Red Carpet Runway. We also work with over a dozen other restaurants in Boston, New York, Rhode Island and Florida.
Our support for these companies covers a wide range of activities. We have expertise in conceptualizing and executing major promotional events to highlight a product, such as the “Dunkin’ Donuts Ice Ice Coffe-aoke Festival featuring Vanilla Ice,” which generated massive local and national coverage and boosted Dunkin’s Iced Coffee sales. We also maximize positive exposure for our client Simon Malls through a variety of community relations initiatives, retailer news announcements, celebrity appearances, and taking advantage of key news cycles including back-to-school and holiday shopping seasons.
In the ultra-competitive realm of restaurant and hospitality publicity, where an establishment’s visibility can make or break a business, Regan Communications excels. Restaurant openings, chef profiles, highlighting unique menu items, and capitalizing on food and travel trends are just a few of the ways we get our restaurants and hotels out there. We have helped establish and maintain the national profiles of Todd English and Legal Sea Foods, while also generating substantial national and local coverage for several other emerging chefs and restaurants. Our relationships with national and local food writers and bloggers, as well as the work of our national and local television directors and radio relations director, ensure a comprehensive approach. By the same measure, we work closely with our hospitality clients to help develop and publicize creative packages that will resonate with travel writers and bloggers.
We also have expertise in taking lesser-known, emerging products and getting them widespread attention that can help “break” them into the mainstream. From booking a Rachael Ray segment for personalized gifts company Sticks and Stones, to coordinating an Extra TV giveaway of Red Carpet Runways during the Oscars, Regan Communications has the ability to look at any brand – from the mature and global to the startup - and see its potential for maximum attention.
These are just a few examples of the kind of work we do. All of our initiatives are designed to support one ongoing goal: to keep our client’s brand in front of the public and maximize public awareness of their messages.
