“Crisis Communications” has long been a staple of Regan Communications Group. Many of our senior staffers have extensive experience in either print or electronic media, giving our company valuable insight into the workings of the media and the ability to defuse or minimize negative media exposure that could damage a client’s standing.

 

A staple of our services in this area is the videotaped media training session, in which our staffers conduct a mock interview with our client to craft the best possible responses in interview situations.

 

Special attention is paid in these sessions to anticipating and dealing with reporters who utilize interview tactics designed to elicit a controversial or careless quote that, especially in this tabloid era, turns into tonight’s big sound bite and tomorrow’s screaming headline.

 

In some cases, Regan will act as the spokesperson for our client. In others, the best strategy might be for us to write formal statements for distribution to the media. At all times, we employ strategies that protect and advance our client’s short-term and long-term reputation.