Regan Communications has welcomed the social media revolution with open arms.
Whereas some agencies view social media as a threat to their business, we view it as an exciting and powerful vehicle to do what we do best – maximize awareness of our client’s brand.
However, we firmly believe that any company that wades into the waters of social media must do so with the right strategy. Simply put, anyone can establish a Facebook page or a Twitter feed. But only the companies that have an effective content strategy will truly benefit from social media. Our intimate understanding of both our client’s brand and objectives, as well as the “rules of engagement” in the social media world, make Regan particularly well-suited to using social media to maximum advantage.
Complementing our work in traditional PR, we have conceptualized and executed numerous social media campaigns for our clients. One of our success stories stems from the Boston Wine Expo, where we established Facebook and Twitter pages for the nation’s largest consumer wine event. By strategically researching and identifying our potential audience and subsequently establishing the proper content strategy, we were able to draw over a thousand targeted followers who were engaged with the event. The end result was over 200 more attendees year-over-year for the event.
Regan also has taken advantage of the popularity of YouTube by conceptualizing, shooting, editing and producing original video for select clients. With a staff full of award-winning television veterans, we know how to produce highquality video that communicates the right message in a fun, compelling way - the kind of video that today’s web surfer wants to view and share. We consider this competency to be a major competitive advantage.
The value of “traditional media” isn’t going anywhere, and neither is the expansion and impact of social media. The companies that will benefit from this evolution the most are the ones that will weave their traditional and social media strategies together. Regan Communications is already at the forefront of guiding our clients through this exciting journey.
