Regan has extensive experience in the sports and entertainment arenas. We have represented high-profile clients, such as the Boston Celtics and Mohegan Sun, for many years. We also are charged with maximizing awareness for the many sports marketing programs of Dunkin’ Donuts in our shared hometown.

 

In these highly specialized and competitive industries, we provide a wide-ranging array of public and media relations services. For the Boston Celtics, who were recognized by the SportsBusiness Journal in 2009 as “Professional Sports Team of the Year,” our primary objective is to maximize awareness of the team’s array of community relations and sponsorship initiatives.

 

Our mission on behalf of Mohegan Sun, on the other hand, is to drive consumer traffic from New England and around the country by bringing attention to their celebrity and entertainment events, gaming options, new hotel and casino openings, incentive programs, and added amenities—all to position Mohegan as strongly as possible as superior to other gaming and entertainment establishments.

 

Regan Communications has helped develop and maximize awareness for dozens of Dunkin’ Donuts sports marketing initiatives. We’ve had Paul Pierce playing a game of W-A-F-F-L-E to promote a new breakfast sandwich, Jonathan Papelbon “pitching” to kids (in video game form) to spotlight a “Peel-and-Win” promotion, and Patriots star Wes Welker surprising a lucky customer by giving away a trip to a Pats-Dolphins game in Miami. In each case, our strategy has blended pre-event, day-of and post-event publicity components to go beyond the “one-day hit.”

 

Regan has also worked on a number of seasonal and project-related initiatives in sports and entertainment, including wide-ranging PR campaigns for the Red Sox film “Rooters: The Birth of Red Sox Nation” and the children’s novel “The Prince of Fenway Park” by best-selling author Julianna Baggott.