PUBLIC RELATIONS

Public relations is at the core of RCG’s identity as an agency, and it’s the area from which our other services stem. Perfecting our client’s story and getting news outlets to share it is arguably the most cost-effective means to promote a brand and the best starting point to define it in its market.

We craft and customize a communications strategy for each client and implement it to meet the desired goals. Our connections within the media, business, and political communities – paired with our creativity to both identify and conjure up exciting, newsworthy angles for our clients – are unmatched.

Beyond creating our clients’ media materials – including press releases, company bios, media advisories, and fact sheets – RCG consistently works to stay ahead of the curve and develop cutting-edge pitches that will make their brand stand out from the rest. Our tailored approach to media relations has enabled the RCG team to build longstanding contacts at local, regional, national and international outlets. It has resulted in secured coverage in The New York Times, The Wall Street Journal, Forbes, The TODAY Show, Real Simple, BonAppetit.com, The Boston Globe, Hemispheres and more.

As an additional benefit to clients, we offer in-house media training, which can be particularly helpful when preparing for an upcoming on-camera or radio interview, video shoot, public speaking engagement or press conference.