SOCIAL MEDIA

Social media is an evolving space with new tools, features and platforms being released constantly. RCG experts keep tabs on the changing landscape and how it feeds off and relates to traditional media. Our social media marketing plans begin and end with the right content strategy for your individual needs.

Social media offers exciting opportunities and benefits such as:
– Increase Brand Awareness
– Targeted & Retargeted Advertising
– Customer Service & Support
– Customer & Audience Engagement
– Increase Website Traffic
– Generate Leads
– Boost Sales
– Reputation Management

Social Media Management

Our team excels in creating and executing strategies that combine the use of social media platforms – such as Facebook, Instagram and Twitter – with social bookmarking and the development of branded blogs. The RCG team is committed to driving positive social media engagement through a thoughtful, hands-on process.

RCG identifies the social media platforms that are best suited for your industry and target audience. Our team will send suggested content for your review and approval prior to publishing, and all content will be strategically posted to your accounts at times to ensure optimal engagement.

Our team diligently and appropriately engages with our clients’ social media followers, building brand loyalty and attracting potential consumers along the way. RCG also provides monthly reports on account performance to measure insights that help clients better engage their stakeholders.

Strategy & Consulting

RCG offers in-person social media training sessions for clients, as well as weekly teleconference meetings to discuss the best way to promote each client’s brand on social media. Our team analyzes the approach and psychology of social media efforts, evaluating existing or in-development accounts to recommend the best roadmaps and strategies. RCG provides competitive analysis, creative content recommendations and growth reports.

Campaign Management

Our team works closely with clients to manage their paid promotions on social media platforms – from start to finish. RCG creates and activates the strategy, monitors results and provides insightful reporting at the conclusion of each campaign.