Top PR Trends in 2017

Advertising Archives - Regan Communications Group

The Starbucks Holiday Cup

Here at Regan’s Boston office, Starbucks is a crowd favorite (we’re looking at you, Two Atlantic Ave.) So, when Starbucks recently unveiled their seasonal staple just a few weeks ago, we were excited to post to our Instagram accounts. You know, a classic photo with a splash of red holiday cup color against the cool

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Simon Pet Photos

With October coming to a close, November brings a season full of laughter and joy. This time of the year everyone is looking for the perfect Christmas photo. With the hustle and bustle of the holidays we sometimes forget our furry best friends. But Simon Malls have designated nights for owners to bring their four

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Update on Instagram’s New Algorithm

  Two weeks ago Instagram published a blog post announcing that they were developing a new feed algorithm based on users’ personal interests, a similar technology that Facebook has already been using on our news feeds. The new algorithm isn’t effective yet, but it was tested out on a relatively small group recently.   Many

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I Love Rock ‘N’ Roll (From a PR Point-of-View)

Every year, it becomes seemingly harder for the Rock and Roll Hall of Fame (RRHOF) to induct quality candidates. Among the criteria for entry is critical acclaim. Granted, most commercial acts tend to favor popular trend over personal integrity, but still there are many bands and artists out there worthy of being enshrined in the

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Girls Rule

There was a brilliant article making the rounds in the creative community last week, on the new advertising industry website called CampaignLive.com, the US version of a UK publication whose corporate parent owns, among other things, PR Week. The author starts the article with a statement that ripped through social media like a spike heel: “The woman who does

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Targeting Teens on Social Media

After numerous articles on teen social media usage on CBS News, Today.com, Edudemic and MarketingCharts, it is no surprise that Facebook is dead to teenagers. Do these statistics tell the whole story? Many of these reports fail to include teenagers’ opinions beyond simple percentages, which prompted Andrew Watts, a 19-year-old college student at The University of Texas at Austin to

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