The Starbucks Holiday Cup

Branding Archives - Regan Communications Group

The Starbucks Holiday Cup

Here at Regan’s Boston office, Starbucks is a crowd favorite (we’re looking at you, Two Atlantic Ave.) So, when Starbucks recently unveiled their seasonal staple just a few weeks ago, we were excited to post to our Instagram accounts. You know, a classic photo with a splash of red holiday cup color against the cool

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Building a New Brand Identity

  A new brand identity is where creative hits the pavement. A rebrand is a creative animal as well, but once you’ve tamed the creative parts, the roll out is strictly marketing 101. The cards should match the stationary should match the social media channels should match the website – which is typically the most

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Targeting Teens on Social Media

After numerous articles on teen social media usage on CBS News, Today.com, Edudemic and MarketingCharts, it is no surprise that Facebook is dead to teenagers. Do these statistics tell the whole story? Many of these reports fail to include teenagers’ opinions beyond simple percentages, which prompted Andrew Watts, a 19-year-old college student at The University of Texas at Austin to

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Opening Day at Tony C’s Sports Bar and Grill: Facebook and Free Marketing

For businesses that use it well and wisely, Facebook provides a free platform upon which they can market themselves. Businesses that use Facebook are able to reach a larger audience, generate content outside of their personal website, and establish a forum for interaction with consumers of their product. We recently designed and implemented a unique

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15 Days of Fame Into Less Than 4 Minutes

Getting marketing and PR mileage out of an event sometimes takes some ingenuity. Big, splashy events with celebrities, music, celebrations, food – and sometimes all of the above – have a certain built-in traction that makes the job a bit easier. But what do you do when you’re marketing something that is still somewhat intangible

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Promotions, Events, Sponsorships, Branding, and The NFL

The Patriots lost to the Denver Broncos in last Sunday’s AFC Championship, as we know. And even though the Broncos’ victory and ensuing Super Bowl trip served to brighten the already blinding spotlight on quarterback Peyton Manning, some of his comments and behavior, both during and after Denver’s two playoff victories, must have gotten the

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Birth of a Brand Identity

No, it’s not exactly high art. It is, however, art with a somewhat higher exposure than the fine paintings ensconced in a museum or gallery. A bad logo won’t stop your business from growing – but a good one can catapult you into the cortex of your consumer. Creating logo ideas, pitching them to the

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