4 Important Pieces of Your Influencer Marketing Campaign

Facebook Archives - Regan Communications Group

How Facebook’s Latest ‘Reactions’ Will Affect Your Brand

This month, Facebook introduced their latest tool, Facebook Reactions, as an upgrade to the ‘like’ feature, where users can choose one of five additional emoji reactions, including ‘Love,’ ‘Haha,’ ‘Wow,’ ‘Sad’ and ‘Angry’ for Facebook content. With the addition of a variety of ‘reactions,’ users now have a much quicker and easier way to provide

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Clean Up Your Social Media in 3 Easy Steps

Creating and maintaining a social media presence for your brand can be extremely beneficial, but it can also be tedious and time-consuming. With how quickly content on social media is moving, it can be difficult to keep up. For example, I follow 987 users on Twitter from my personal account; I opened up TweetDeck and at

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Intellectual Property in the Social Media

  On April 26th every year, the World Intellectual Property Organization (WIPO) celebrates World Intellectual Property Day to promote discussion of the role of IP in encouraging innovation and creativity. I was just reflecting upon this while advising copyrights to a potential client regarding the promotion of her children’s music and story books. Then our

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Picture Perfect PR Starts with Perfect Pictures

  Photography has always been an integral component of public relations, but with the advent of social media, photos – good photos – are increasingly playing an important role in PR and marketing efforts.  Facebook, Pinterest, Twitter, Instagram, websites, multi-media reporting all help increase visibility for your clients and products.  Photos command attention, and they

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Targeting Teens on Social Media

After numerous articles on teen social media usage on CBS News, Today.com, Edudemic and MarketingCharts, it is no surprise that Facebook is dead to teenagers. Do these statistics tell the whole story? Many of these reports fail to include teenagers’ opinions beyond simple percentages, which prompted Andrew Watts, a 19-year-old college student at The University of Texas at Austin to

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Opening Day at Tony C’s Sports Bar and Grill: Facebook and Free Marketing

For businesses that use it well and wisely, Facebook provides a free platform upon which they can market themselves. Businesses that use Facebook are able to reach a larger audience, generate content outside of their personal website, and establish a forum for interaction with consumers of their product. We recently designed and implemented a unique

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