Unplugged: Vacationing when working in PR

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Unplugged: Vacationing when working in PR

  There once was a time when a vacation was the perfect way to take a break from one’s job, unplugging from the work realm and exploring the elusive, magical world of Time Off. But time waits for no (wo)man, and in our industry especially – public relations and advertising – connectivity, email, and social

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Why You Should Find and Connect with Your Influencers

If you pay close attention to social media, you may find that many brands have teamed up with influencers on social media to achieve success. A case study on ASOS, a British online fashion and beauty store, shows that ASOS has reached a much larger audience after launching an influencer marketing campaign called #AccessAllAsos. Chloé, the well-known

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Why Networking IS Important for PR Professionals

Networking is one of the most critical pieces of working in Public Relations. Many PR professionals are constantly networking in different situations such as at seminars, conferences, social events, and on LinkedIn. Before getting into how to network, have you ever wondered why it is important? Let’s first think about what we, as PR pros,

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You Had Me at Merlot

    There are a few important dates coming up for wine lovers! As you may have heard, February 18th is National Drink Wine Day ! We’re also really excited to celebrate wine at this weekends Wine Expo at Boston’s Seaport Convention Center! If you are planning to attend, it may be a good idea to study these

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