Top PR Trends in 2017

Social Media Archives - Regan Communications Group

The Starbucks Holiday Cup

Here at Regan’s Boston office, Starbucks is a crowd favorite (we’re looking at you, Two Atlantic Ave.) So, when Starbucks recently unveiled their seasonal staple just a few weeks ago, we were excited to post to our Instagram accounts. You know, a classic photo with a splash of red holiday cup color against the cool

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SEO Tips for Beginners

What is SEO? SEO stands for search engine optimization, a technique used to increase your website ranking on search engine result page (SERP). If you just recently built your website and are proactively searching for SEO tips for your strategy, you are might be frustrated by how much information is out there and wondering where

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Why You Should Find and Connect with Your Influencers

If you pay close attention to social media, you may find that many brands have teamed up with influencers on social media to achieve success. A case study on ASOS, a British online fashion and beauty store, shows that ASOS has reached a much larger audience after launching an influencer marketing campaign called #AccessAllAsos. Chloé, the well-known

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Update on Instagram’s New Algorithm

  Two weeks ago Instagram published a blog post announcing that they were developing a new feed algorithm based on users’ personal interests, a similar technology that Facebook has already been using on our news feeds. The new algorithm isn’t effective yet, but it was tested out on a relatively small group recently.   Many

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